Your existing customers are your most profitable customers. They buy more frequently, and they spend more when they do. But are you paying sufficient attention to them? Could you be losing customers without knowing it? Understanding why customers defect to...
Have you added social media to your multichannel mix? Intelligent businesses are combining direct mail and email, but social media? That’s for doomscrolling over your morning coffee, not for marketing…or is it? It is! Innovative brands go where their customers...
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