You have a tight marketing budget and want to focus that budget on your best customers. How do you decide which customers are worth the most significant investment? You might think that the answer is obvious—the ones who spend the most money with you. But which metric...
Need an image fast and can’t find what you are looking for? Try AI image generation. AI tools are everywhere, and their ability to produce engaging, high-quality images is often stunning. Even the free options can produce commercial-quality images that are often “just...
A successful marketing campaign doesn’t require a big budget. It just requires creativity and strategy. Let’s look at seven smart ways to stretch your marketing dollars and get the biggest bang for your buck. 1. Focus on a Niche Market: Instead of casting a wide net,...
Ever feel a bit lost when picking paper for your print projects? Terms like basis weight, points, and colour cast can sound confusing, right? No worries! Here’s a handy guide to help you navigate the basics. Basis Weight: This term refers to how much a ream (500...
Let’s face it: Most marketing budgets are tight. Where should you prioritize your direct mail or email marketing dollars when funds are limited? On engaging your existing customers! While attracting new clients is essential for growth and to counteract attrition, your...
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