Want Customers to Remember? Use Print!

Want Customers to Remember? Use Print!

If you want to understand the value of print versus digital in marketing, look at the world of education. Studies consistently find that while digital communications have great value in providing top-level information quickly when it comes to processing deeper...
Want Increased ROI? Try This!

Want Increased ROI? Try This!

Buyers have come to expect personalization in all of their marketing communications. They get personalized recommendations from their favorite online stores and are used to seeing their names in the subject lines of marketing emails. They have come to expect...
Tips for When You Need the “Wow” Factor

Tips for When You Need the “Wow” Factor

Not every print piece needs a “wow” factor, but what happens when it does? Maybe you are launching a new line of high-end clothing or cosmetics or have an audience for luxury goods you want to impress. That’s where print embellishments come in. Print embellishments...