Whenever you build a direct mail, email, or multichannel campaign, it’s crucial to consider what one marketing consultant calls “The 5 Rights” of marketing. This list is a great way to condense a lot of marketing wisdom, so let’s look at those five rights. Use all...
As the temperatures rise and the days grow longer, it’s time to embrace the season of sun, sand, and strategic thinking. While your competitors may be taking a marketing breather during the laid-back days of summer, you don’t have to. Use this time to gain...
Pay close attention to the envelope to maximize the impact of your direct mail campaigns. The envelope is your mail’s first impression, and optimizing its design can significantly boost your response rates. Here are five key areas to make your envelope more...
In recent years, circular design has gained traction in many industries, including printing and packaging. Circular design aims to minimize waste and maximize the lifespan of products by following the principles of reduce, reuse, and recycle. Not only can embracing...
When you create marketing communications, whether print or digital, you want your audience to read and remember them, right? That’s why it matters what channel you use. After decades of research, studies continue to point to the same conclusion: Print is simply...
How do you stand out when so many companies compete for the same customers? One way is through dimensional print. These innovative print pieces go beyond the traditional flat surface, offering tactile and interactive experiences that captivate audiences and drive...
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