by Wayside | Jul 16, 2026 | Marketing
Everyone's using AI for marketing copy these days. ChatGPT, Claude, whatever tool fits your workflow. The question isn't whether AI can produce decent content. The question is how to use it to deliver the most value. For both print and digital channels, AI...
by Wayside | Jun 24, 2026 | Marketing
We're living in a digital world. Screens everywhere. Apps for everything. Yet research keeps proving that print does something digital just can't match. Here's the difference: When you're reading on a screen, you're not really reading....
by Wayside | Jun 11, 2026 | Marketing
If you really want to know what is happening, you ask the experts, right? So, what do print industry experts (designers, marketers, print specialists) value about print? This question (“What appeals to you about print?”) was recently put to a variety of...
by Wayside | May 28, 2026 | Marketing
A truly optimized marketing strategy starts with physical materials (direct mail, postcards, brochures, catalogs), then reinforces those touchpoints with digital follow-up. Instead of treating print as an afterthought or a “nice to have,” fully optimized...
by Wayside | May 15, 2026 | Marketing
Direct mail is one of the most personal channels in a marketer’s toolkit. When someone holds your postcard, they are holding your brand. That moment is brief, but it is yours to own. Word Count Is Dropping, and That Is a Good Thing Research from Who’s Mailing What!, a...
by Wayside | Apr 21, 2026 | Inspiration, Marketing
When most marketers think about colour, they think about photos and graphics. But smart businesses increasingly leverage colour throughout their communications. This includes text, calls to action, and messaging elements. Using colour to strategically highlight phone...
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