by Wayside | Dec 18, 2024 | Marketing, Responsive Marketing
You have a tight marketing budget and want to focus that budget on your best customers. How do you decide which customers are worth the most significant investment? You might think that the answer is obvious—the ones who spend the most money with you. But which metric...
by Wayside | Nov 20, 2024 | Inspiration, Marketing
A successful marketing campaign doesn’t require a big budget. It just requires creativity and strategy. Let’s look at seven smart ways to stretch your marketing dollars and get the biggest bang for your buck. 1. Focus on a Niche Market: Instead of casting a wide net,...
by Wayside | Nov 7, 2024 | Marketing, Printing
Ever feel a bit lost when picking paper for your print projects? Terms like basis weight, points, and colour cast can sound confusing, right? No worries! Here’s a handy guide to help you navigate the basics. Basis Weight: This term refers to how much a ream (500...
by Wayside | Oct 23, 2024 | Contacts, Marketing
Let’s face it: Most marketing budgets are tight. Where should you prioritize your direct mail or email marketing dollars when funds are limited? On engaging your existing customers! While attracting new clients is essential for growth and to counteract attrition, your...
by Wayside | Sep 25, 2024 | Marketing, Printing
When it comes to selling something, messaging is crucial. It’s not just about what you say but how you say it. Subtle adjustments can make a significant difference, whether it’s the headline of a direct mail piece or the subject line of an email blast....
by Wayside | Sep 18, 2024 | Inspiration, Marketing, Printing
White space, often called negative space, is the space between and around design elements. While it may seem counterintuitive to leave parts of a design blank, white space is crucial in making a design visually appealing and effective. Here are five ways that white...
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