by Wayside | Feb 19, 2025 | Marketing, Printing
Not every print piece needs a “wow” factor, but what happens when it does? Maybe you are launching a new line of high-end clothing or cosmetics or have an audience for luxury goods you want to impress. That’s where print embellishments come in. Print embellishments...
by Wayside | Feb 6, 2025 | Inspiration, Printing
Are you looking to boost your marketing results by going multichannel? Businesses looking to amplify their direct mail efforts often pair direct mail with email. That’s a great strategy. But do you know what else a great strategy is? Pairing direct mail with...
by Wayside | Nov 7, 2024 | Marketing, Printing
Ever feel a bit lost when picking paper for your print projects? Terms like basis weight, points, and colour cast can sound confusing, right? No worries! Here’s a handy guide to help you navigate the basics. Basis Weight: This term refers to how much a ream (500...
by Wayside | Oct 10, 2024 | Printing
When we’ve done something many times, it’s easy to think, “I’ve got this,” but familiarity can breed mistakes. Preparing your next print project is no different. While the details may change from job to job, much of the basic prep work does not. Using a checklist can...
by Wayside | Sep 25, 2024 | Marketing, Printing
When it comes to selling something, messaging is crucial. It’s not just about what you say but how you say it. Subtle adjustments can make a significant difference, whether it’s the headline of a direct mail piece or the subject line of an email blast....
by Wayside | Sep 18, 2024 | Inspiration, Marketing, Printing
White space, often called negative space, is the space between and around design elements. While it may seem counterintuitive to leave parts of a design blank, white space is crucial in making a design visually appealing and effective. Here are five ways that white...
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