Nonprofits rely heavily on donations and volunteers to fulfill their missions. While email and social media are growing in importance, print motivates donors and volunteers in a way that other channels don’t. Let’s take a look at the many types of printed materials...
Every once in a while, something comes along that is so easy and offers so much benefit that you think, “Why isn’t everyone doing this?” In print marketing, that “something” is using an e-commerce portal to store, manage, and order print documents. An...
Direct mail is a powerful tool for retaining customers and building loyalty. It can be used to remind customers about your brand, offer exclusive discounts or promotions, and provide enticing content that keeps your consumers coming back. Let’s look at five ways you...
As a marketer, you know the value of email. You may also see the value of print marketing. But do you know the areas where one is better than another? Let’s look at four places where direct mail beats out email and does things email cannot do. 1. Bypassing opt-ins:...
The global pandemic has had a profound impact on the world of consumer marketing, and one of these impacts has been to bring QR codes more into the mainstream. With consumers increasingly comfortable using QR codes, businesses can confidently leverage this marketing...
Communicating with customers using formats they love makes them more likely to pay attention. When it comes to marketing materials, that means sending more print. Over the years, there have been dozens of studies on the impact of print on human comprehension and...
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