MAILCONNECT
Our Omnichannel Marketing Tool
Instead of just sending out a traditional Direct Mail campaign, MailConnect combines your direct mail with 5 Digital Technologies to create an omni-channel experience that increases your return on investment by reaching your target audience on multiple channels simultaneously.
HOW DOES MAILCONNECT WORK?
Your direct mail pieces are mailed out to your mailing list or neighborhood.
Then MailConnect touches your audience simultaneously across the web while tracking engagement—including visits to your website. We provide a custom dashboard so you can easily track all of your campaign’s performance in real-time!
The MailConnect Tech Deck
MailConnect is comprised of 5 Digital Technologies — geared towards getting you the best results
SocialMatch
Call & Text Tracking
Online Follow-Up
Social Media Follow-Up
QR Codes
SocialMatch
Match your mailing list to Facebook® an Instagram® user accounts. Your target market will receive the same message both in the mail and on their social feeds, even before they visit your website! Not an addressed mailing? No problem! We can cover that too.
Call & Text Tracking
Gain access to realtime updates and recordings of every call generated by your direct mail campaign. Collect demographic details and additional information to enhance your next campaign. Engage with prospects and boost conversions by sending coupons and URLs via text message from the same call tracking number.
Online Follow-Up
After leaving your website, prospects will see your ads throughout the Google Network, driving them back to your website to make that conversion.
Social Media Follow-Up
Have someone who left your website without converting? We will re-target them with ads on Facebook® and Instagram® while they scroll through their newsfeed.
QR Codes
Bridge the gap between physical and digital marketing, using QR codes. Maximize engagement and track responses through our custom reporting dashboard.
Are you interested in enhanced features?
WHAT ARE THE BENEFITS?
By upgrading to MailConnect Plus you will utiliize everything included in the basic omni-channel package, plus gain access to 4 More Technologies. With MailConnect Plus, you’ll expand your outreach and enjoy an even bigger boost in your response rates!
YouTube Ads
Demand Gen
Social Media Geotargeting
Google Geotargeting
YouTube Ads
Capture the attention of your audience with dynamic in-stream video ads.
Demand Gen
Serve video and image ads across Google feed environments including Google Discover, YouTube, Shorts and Gmail.
Social Media Geotargeting
Expand your reach by showing ads on Facebook and Instagram to your direct mail recipients, as well as to similar audiences based on location, keywords, and browsing history.
Google Geotargeting
Expand your reach by showing ads on the Google Network to your direct mail recipients, as well as to similar audiences based on location, keywords, and browsing history.
CURIOUS HOW IT ALL WORKS?
Let's get started today! Fill out the form or call us today to schedule your exclusive demo!
Wayside is ready to help you stand out, engage your audience, and leave a lasting mark. It’s time to launch your most successful Direct Mail marketing campaign yet with MailConnect.
